Your website gets traffic — but visitors aren't converting. Here's how to fix the ten most common mistakes.
1. No Clear CTA
Every page needs one primary goal. Place a clear call-to-action above the fold on every key page.
2. Slow Load Speed
53% of mobile users abandon pages taking over 3 seconds to load. Compress images and use quality hosting.
3. Not Mobile-Optimised
Over 60% of South African traffic is mobile. A non-responsive site loses the majority of visitors.
4. Weak Value Proposition
Within 5 seconds visitors must understand what you do and why they should choose you.
5. Poor Navigation
If visitors can't find what they need in two clicks, they leave. Simplify your nav ruthlessly.
6. Stock Photography
Generic stock photos erode trust. Invest in authentic imagery of your real team and work.
7. No Social Proof
Testimonials, case studies and reviews are conversion gold. Include at least one on every page.
8. Cluttered Design
White space directs attention. When everything is highlighted, nothing is.
9. No Contact Options
Phone in the header, form on every page, WhatsApp link — remove every barrier to contact.
10. No Analytics
If you are not measuring, you are guessing. Install Google Analytics and Search Console today.
